What We Do
Intrapreneurship Transformation
Transforming Business Units into Innovation Powerhouses
Established OEMs are under pressure to innovate while maintaining operational excellence. Traditional R&D can’t match the agility of startups, yet letting go of your scale advantages isn’t an option. The cost of ignoring this? Stagnation, talent loss, missed growth, and becoming obsolete in a market that won’t wait.
Why Innovation Feels Impossible for OEMs Right Now
The Market Won’t Wait
New technologies are reshaping industries overnight. Nimble startups outpace you while customer expectations evolve faster than your teams can respond. Supply chains feel fragile, and sustainability mandates add pressure to change quickly—without room for error.
Your Organization Isn’t Helping
Internal barriers stall even your best ideas, draining momentum and costing you talent.
Siloed teams that block collaboration
Risk-averse decisions that kill ideas early
Resources tied to the “safe” core business
Top talent leaving for more innovative environments
New products taking too long to reach the market
Your business needs a new way to innovate—before competitors leave you behind.
Is This For You?
You know your organization needs to innovate, but you’re not looking for another theory-heavy report that sits on a shelf. You want measurable results—new products launched faster, fresh revenue streams, and an engaged team driving innovation from within.
This intrapreneurship transformation is for you if:
You lead a mid-sized or large OEM facing competitive pressure from faster, more agile players.
Your current R&D pipeline is too slow to keep up with market demands.
You see talented people leaving because they don’t have space to innovate internally.
You’re tired of one-off workshops that don’t translate into execution.
You want to innovate without disrupting your core business or taking on the risk of external ventures.
You need to diversify revenue streams but don’t know how to start building them inside your organization.
You value practical execution over theory and want guidance that leads to real, measurable outcomes.
If you’re ready to transform your business units into engines of growth—without losing control—our intrapreneurship framework is built for you.
Testimonial
“After just one week of Print Production Optimization, Ralf had documented the main time wasters and made recommendations for action. Now that we have implemented them, we have saved so much production time that we can almost do it without an entire line.”
COO, Greater Europe Can Producer
OUR METHODOLOGY
Intrapreneurship Transformation Framework
1. Vision & Mission Development
Set a clear direction for intrapreneurship aligned with your strategy.
- Stakeholder interviews with leadership and intrapreneurs
- Analysis of current initiatives and gaps
- Workshops to craft vision and mission statements
- Definition of success metrics and KPIs
- Establishment of sponsorship and governance
2. Opportunity Identification & Selection
Build a high-potential innovation pipeline.
- Structured ideation campaigns and workshops
- Screening criteria aligned with strategy
- Evaluation frameworks for market and strategic fit
- Balanced portfolio of incremental to transformative initiatives
- Selection of pilot projects for launch
3. Business Plan Development
Turn ideas into actionable, fundable plans.
- Business model development coaching
- Market validation and customer discovery
- Comprehensive business plans (market analysis, models, timelines, risks)
- Pitch deck preparation for resource approval
4. Implementation & Product Lifecycle Management
Launch and manage new ventures effectively.
- Agile development tailored to your organization
- Stage-gate processes for resource allocation
- Product lifecycle management systems
- Go-to-market and customer acquisition strategies
- Performance monitoring systems
5. Ecosystem Development & Scaling
Create a sustainable innovation engine.
- Incentive structures for intrapreneurial behavior
- Talent identification and development programs
- Knowledge-sharing systems across the organization
- External ecosystem connections
- Scaling pathways for successful initiatives
CASE STUDY
Transforming Business Units Through Intrapreneurship
Executive Summary
This case study explores the transformation journey of a company that consolidated similar product lines, previously distributed across three business units, into a single dedicated business unit. This strategic move enabled the company to achieve a critical mass in R&D, drive significant revenue growth, foster technical innovation, and unlock new business opportunities.
Background
- Initial Structure: Three separate business units, each managing similar but distinct product lines.
- Challenges:
- Fragmented R&D resources.
- Overlapping product development efforts.
- Limited cross-team collaboration.
- Slower innovation cycles due to dispersed focus.
Transformation Approach
Step 1: Product Line Consolidation
- Action: Merged the three product lines into a single, focused business unit.
- Objective: Achieve scale in R&D, eliminate redundancies, and unify strategic direction.
Step 2: R&D Critical Mass
- Result: Pooling of R&D talent and resources enabled:
- Enhanced knowledge sharing.
- Faster problem-solving.
- Greater capacity for complex, cross-disciplinary projects.
Step 3: Redefinition of Roadmaps
- Product & Technology Roadmaps:
- Aligned development priorities across previously siloed teams.
- Established unified goals for technical innovation.
- Enabled long-term planning with a broader perspective.
Step 4: Innovation & Growth
- Outcomes:
- Sustained technical innovation across all product lines.
- Launch of new product lines leveraging combined expertise.
- Annual revenue growth exceeding 20%, attributed to increased market responsiveness and product differentiation.
Key Benefits
Benefit | Description |
Revenue Growth | Achieved >20% annual growth through improved product offerings and efficiency. |
Technical Innovation | Unified R&D enabled breakthrough developments and faster time-to-market. |
New Product Lines | Combined expertise led to the creation of innovative new offerings. |
Team Cohesion | Consolidation fostered a stronger, more collaborative culture. |
M&A Opportunities | Enhanced visibility and scale attracted potential partners and acquisition targets. |
Lessons Learned
- Critical Mass Matters: Consolidating similar functions can unlock significant synergies and accelerate innovation.
- Unified Vision: A dedicated business unit, with a clear mandate, drives focus and accountability.
- Culture Shift: Bringing teams together requires active management of change and alignment of incentives.
- Strategic Roadmapping: Integrated planning ensures resources are allocated to the highest-impact opportunities.
- Growth Mindset: Consolidation can reveal new business opportunities, including M&A, that were previously inaccessible.
Conclusion
This case demonstrates how an intrapreneurial approach—leveraging internal consolidation and entrepreneurial thinking—can transform a company’s innovation capacity and growth trajectory. By unifying fragmented efforts, organizations can achieve critical mass, a
Intrapreneurship Consultants
Oliver Jones
Partner
Automotive & Semiconductors / Product-driven Transformation
From initial concept to mass production, I have developed solutions for global markets, spanning consumer electronics to safety-critical automotive components. Throughout my career, I have honed a diverse set of functional skills, including global business development, innovation, partnership programs, mergers and acquisitions, product and project lifecycle management and technical marketing.
I specialize in assisting and coaching executives and organizations in transitioning from project-driven cultures to value-added product-driven mindsets. This includes navigating and supporting the cultural and process changes essential for sustained success.
FAQs
How long does it take to see results?
Typically, clients see initial outcomes within 3-6 months, with measurable revenue and engagement improvements within 12-18 months.
Will this distract from our core business?
No, the framework is designed to align with and complement your core operations, ensuring initiatives support your existing business while enabling growth.
Is this relevant if we already have an R&D department?
Yes, it complements R&D by addressing organizational and cultural barriers, enabling faster execution of high-potential ideas that might otherwise stall.
How much internal resource is required?
We work closely with your teams to build capabilities while respecting bandwidth, typically involving key stakeholders and select teams without overwhelming operations.
What kind of ROI can we expect?
Clients typically achieve a 3x-5x return within 24 months, with benefits compounding as the intrapreneurship ecosystem matures.
Disclaimer
The consultants (B&P Partners) featured here operate as independent service providers. Brandt & Partners assumes no responsibility or liability for the accuracy, completeness, or quality of the content displayed, nor for any actions or outcomes resulting from services provided independently by these consultants.